While ZMOT is developing as a serious factor in the success of many major brands, LOCAL small businesses seem to be ignoring it, or are simply unaware of it, along with the armies of “local business marketing consultants” and others who serve them.
Hello… I’m John Counsel, CEO of The Profit Clinic, which owns this web site. As usual, marketers (real marketers, not just opportunistic sellers who misuse the word “marketing” as a more palatable synonym for “selling”) have taken the short-sighted view of using ZMOT as a mere “buzz-word” — and are missing out on the real power of the concept.
The short videos below will explain the concept and why and how it’s so effective in today’s world, where the consumers control the market place.
You ignore ZMOT at your peril.
Here you can view a series of authoritative videos from sources like Google, Shopper Sciences and other leading research and marketing firms, explaining ZMOT, its empowering impact on consumers… and how ALL business owners need to change their marketing mindsets to adapt to this rapid change. (Click on the images to open each video in a new window.)